Why DH1 Needs 100,000 Facebook Likes
Downhill Fans, Show Yourselves!
Downhill MTB is often perceived a niche activity by sponsors that are not familiar with the sport. Fact and figures are crucial to establish the marketing potential that DH presents beyond the obvious image transfer benefits it naturally provides.
No one knows how many DH fans exist in the world, in which country they are, what age group they represent. Stats on the downhill market are as scares as water in the desert. We need to collect this information to talk to sponsor and Facebook can provide it.
Liking DH1 on Facebook is a very easy and rapid way to support the sport beyond DH1. The larger the community the better for all involved from core web sites to magazines, from events to riders. All will finally have a market size to go with.
100,000 is a first objective which on a world-wide basis is not a large number. Brands outside the MTB industry often have a fan base in excess of 1 million.
Help us be credible and worthy of their attention.
Become a fan and talk to your friends. Having a positive impact on DH MTB starts here and now!
DH1 needs your support!
17,321 / 100,000
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bargain for those who act fast :-)
Freecaster sells 4 brand new Fox forks
Outlook to 2012
2011 ends with many reasons to be satisfied:
- The MTB DH season crowned four great champions: Aaron Gwin and Tracey Moseley for the World Cup and Danny Hart and Emmeline Ragot for the World Championships
- Freecaster did successfully webcast LIVE all UCI rounds
- DH1 was launched with the support of key race organisers and with support of a core group of 16,000 fans
- The 2011 Freecaster DVD is the best we've produced to date. Thank you Alex Rankin!!
We would like to thank our sponsors: Scott, Santa Cruz, Trek, Kabuto, Oakley, Drift Innovation and Fox Racing Shox
2012 looks very promising for DH MTB:
- Red Bull TV will invest not as a sponsor but as media partner with Red Bull TV to webcast live and free all world cups on the web and to broadcast the races on its TV channel. Red Bull TV will cover all races with 10 HD cameras, thereby offering better coverage quality for the world cup than ever before
- 14 teams have been confirmed as Pro Elite DH teams
- DH1 has to date 3 events confirmed, 1 agreed pending DH1 sponsors don't conflict with event sponsors and 2 expecting confirmation from their respective cities for permission and organisation support
What will 2012 hold for DH1?
DH1 was created to achieve the following objectives:
- offer Pro teams additional race opportunities on world class tracks without competing with UCI or iXS
- secure HD LIVE coverage with at least 8 cameras for free LIVE webcast
- allow amateurs to race alongside the pros
- develop the best media coverage for MTB DH
In light of the Red Bull Media House deal to cover the UCI world cup, the question is thus what will happen to DH1 as the world cup will offer
- world class tracks
- free HD LIVE coverage with at least 10 cameras
- offer the best media coverage to date for world cup racing
thereby achieving 3 out of 4 DH1 objectives with the expertise and financial support of Red Bull.
Can DH1 hold the comparison and does it stand a chance to exist, let alone to cover its operating costs? The answer is complex.
Of course DH1 stands a chance to achieve it's objectives but it is a challenge for it doesn't have the manpower of the UCI and Red Bull combined nor does it have their financial strength. DH1 is also no longer sure that pro teams will actually compete as the attractiveness of high quality LIVE coverage is no longer an exclusive DH1 offering. Finally sponsor have expressed concerns that DH1 might be a second rated product next to the new world cup and that as such their investment in what was created to be the best DH coverage, might not bear fruits.
The ones really pushing for DH1 to exist are thus a few core fans and the event organisers, who still see value on staging a great racing week-end.
I will thus give myself a few more weeks time before making a final call, will further work on acquiring sponsors and on finalising the event calendar. If I manage to secure the required budgets, we will stage DH1 and support the comparison with the Red Bull produced UCI World Cup.
The DH1 / Freecaster team will thus not finish the year on a down and will further push for a positive outcome to DH1 in the new year.
I thank you for all your support and hope that 2012 sees more racing opportunities for the teams and thus a larger presence of DH MTB in the media. At the end of the day, whether DH1 exists or not, DH will have benefited from our work and coverage. If Red Bull is now considering the UCI World Cup as a worthy series of event to cover, it is no doubt largely due to Freecaster's investment over the last 5 years and to the challenge posed by DH1.
Freecaster's years in MTB will have made a positive difference and that is something I'm very proud of.
Ray Dulieu
2011 ends with many reasons to be satisfied:
- The MTB DH season crowned four great champions: Aaron Gwin and Tracey Moseley for the World Cup and Danny Hart and Emmeline Ragot for the World Championships
- Freecaster did successfully webcast LIVE all UCI rounds
- DH1 was launched with the support of key race organisers and with support of a core group of 16,000 fans
- The 2011 Freecaster DVD is the best we've produced to date. Thank you Alex Rankin!!
We would like to thank our sponsors: Scott, Santa Cruz, Trek, Kabuto, Oakley, Drift Innovation and Fox Racing Shox
2012 looks very promising for DH MTB:
- Red Bull TV will invest not as a sponsor but as media partner with Red Bull TV to webcast live and free all world cups on the web and to broadcast the races on its TV channel. Red Bull TV will cover all races with 10 HD cameras, thereby offering better coverage quality for the world cup than ever before
- 14 teams have been confirmed as Pro Elite DH teams
- DH1 has to date 3 events confirmed, 1 agreed pending DH1 sponsors don't conflict with event sponsors and 2 expecting confirmation from their respective cities for permission and organisation support
What will 2012 hold for DH1?
DH1 was created to achieve the following objectives:
- offer Pro teams additional race opportunities on world class tracks without competing with UCI or iXS
- secure HD LIVE coverage with at least 8 cameras for free LIVE webcast
- allow amateurs to race alongside the pros
- develop the best media coverage for MTB DH
In light of the Red Bull Media House deal to cover the UCI world cup, the question is thus what will happen to DH1 as the world cup will offer
- world class tracks
- free HD LIVE coverage with at least 10 cameras
- offer the best media coverage to date for world cup racing
thereby achieving 3 out of 4 DH1 objectives with the expertise and financial support of Red Bull.
Can DH1 hold the comparison and does it stand a chance to exist, let alone to cover its operating costs? The answer is complex.
Of course DH1 stands a chance to achieve it's objectives but it is a challenge for it doesn't have the manpower of the UCI and Red Bull combined nor does it have their financial strength. DH1 is also no longer sure that pro teams will actually compete as the attractiveness of high quality LIVE coverage is no longer an exclusive DH1 offering. Finally sponsor have expressed concerns that DH1 might be a second rated product next to the new world cup and that as such their investment in what was created to be the best DH coverage, might not bear fruits.
The ones really pushing for DH1 to exist are thus a few core fans and the event organisers, who still see value on staging a great racing week-end.
I will thus give myself a few more weeks time before making a final call, will further work on acquiring sponsors and on finalising the event calendar. If I manage to secure the required budgets, we will stage DH1 and support the comparison with the Red Bull produced UCI World Cup.
The DH1 / Freecaster team will thus not finish the year on a down and will further push for a positive outcome to DH1 in the new year.
I thank you for all your support and hope that 2012 sees more racing opportunities for the teams and thus a larger presence of DH MTB in the media. At the end of the day, whether DH1 exists or not, DH will have benefited from our work and coverage. If Red Bull is now considering the UCI World Cup as a worthy series of event to cover, it is no doubt largely due to Freecaster's investment over the last 5 years and to the challenge posed by DH1.
Freecaster's years in MTB will have made a positive difference and that is something I'm very proud of.
Ray Dulieu
DH1 will post this Monday 19th December a full reaction to the news that Red Bull will cover the UCI world cup and the incidence of that deal on DH1
DH1 had planned to race in Bromont on 16-17 June 2012. The city of Bromont has not yet voted the budget to support the organisation of the event. We are thus faced with the option to cancel the event or show our motivation to the city of Bromont to host a DH1 race there in 2012.
Last day to vote for PinkBike's photo of the year. Amongst them DH1 friends Christophe Bortels (this photo) and Marco Toniolo. Vote now ! http://www.pinkbike.com/contest/poy/
>15,000 DH1 Facebook fans that deserves a little treat!! Check out http://www.DH1.tv/calendar. We reveal the countries that will host the 6 DH1 races.
@GregMinnaar happy birthday from the DH1 crew and all DH1 fans
Where are DH1 fans from (update 10/11/11):
Ranking by country
1. Germany 2.655
2. United Kingdom 2.599
3. United States 1.274
4. France 807
5. Canada 770
6. Australia 668
7. Chile 625
8. Austria 375
9. Italy 362
10. Slovenia 354
11. Spain 343
12. New Zealand 327
13. Switzerland 300
14. Poland 277
15. Czech Republic 267
16. Slovakia 219
17. Belgium 199
18. Portugal 186
19. Ireland 178
20. Taiwan 174
Ranking by % of population
1. Slovenia
2. New Zealand
3. Austria
4. United Kingdom
5. Slovakia
6. Switzerland
7. Ireland
8. Chile
9. Germany
10. Australia
11. Czech Republic
12. Canada
13. Belgium
14. Portugal
15. France
16. Taiwan
17. Spain
18. Poland
19. Italy
Ranking by country
1. Germany 2.655
2. United Kingdom 2.599
3. United States 1.274
4. France 807
5. Canada 770
6. Australia 668
7. Chile 625
8. Austria 375
9. Italy 362
10. Slovenia 354
11. Spain 343
12. New Zealand 327
13. Switzerland 300
14. Poland 277
15. Czech Republic 267
16. Slovakia 219
17. Belgium 199
18. Portugal 186
19. Ireland 178
20. Taiwan 174
Ranking by % of population
1. Slovenia
2. New Zealand
3. Austria
4. United Kingdom
5. Slovakia
6. Switzerland
7. Ireland
8. Chile
9. Germany
10. Australia
11. Czech Republic
12. Canada
13. Belgium
14. Portugal
15. France
16. Taiwan
17. Spain
18. Poland
19. Italy